Each card lists the calls in that trade that can't wait, or the ones to return first, and the words that go with them.
Priority Passthrough lets customers who say one of your selected priority words ring straight through to you, regardless of the time of day. Every account has these priority words: urgent emergency help asap right now today. On this page, Painter also comes with defaults of its own, listed on its card. You can add up to 20 of your own in the dashboard, and the trade defaults stay on.
When a caller says one, the call skips the text question and rings you right away, for up to 40 seconds, in or out of business hours, on every plan.
Add only words that mean a call can't wait. On Receptionist, a missed priority call goes to voicemail instead of the AI receptionist.
Cabinet Maker / Installer
Kitchen and bathroom cabinet design, installation, and refacing: custom builds, semi-custom, stock cabinet installs, refacing existing cabinets (new doors and drawer fronts), painting, and built-ins (closets, entertainment centers, mudrooms).
Calls to return first
- Cabinet falling off wall (safety)
Words these callers use
- cabinet falling
- wall cabinet pulling away
- about to fall
Carpenter (Trim & Finish)
Finish and trim carpentry: crown molding, baseboards, chair rails, wainscoting, door and window casings, custom shelving, mantels, stair rails and balusters, built-ins, and rough framing for additions or remodels.
Calls to return first
- Damaged trim after water leak (closing soon)
Words these callers use
- closing tomorrow
- closing this week
- rotten trim after leak
Deck Builder
Residential deck design, build, and repair: pressure-treated wood, cedar, redwood, composite (Trex / TimberTech), and PVC.
Calls that can't wait
- Deck collapse or partial failure
Worth adding as priority words
- deck collapsed
- deck failing
- railing about to fall
- rotten boards visible
- fall risk
Drywall Contractor
Drywall installation, repair, and finishing: hang and tape, patches, hole repair, ceiling repair, water-damage replacement, texture matching (orange peel, knockdown, smooth), and full new-construction or remodel hangs.
Calls to return first
- Water-damage drywall replacement after leak (mold concern)
- Hole in wall: closing inspection coming
- Ceiling sagging or cracking
Words these callers use
- ceiling sagging
- ceiling about to fall
- after roof leak
- mold in drywall
- closing inspection tomorrow
Fence Installer
Residential and light commercial fence installation and repair: wood (cedar, pine, pressure-treated), vinyl/PVC, chain link, aluminum/iron, composite, and split-rail.
Calls that can't wait
- Storm damage: fence down, dog can escape
Worth adding as priority words
- fence down
- dog can escape
- pets out
- storm damage
- tree on fence
- gate broken won't close
Flooring Installer
Flooring installation and refinishing: hardwood (solid and engineered), luxury vinyl plank (LVP), laminate, tile, carpet, sheet vinyl, refinishing of existing hardwood (sand and stain), and subfloor repair.
Calls to return first
- Water-damaged floor replacement
- Subfloor squeaking or soft spots (potential damage)
- Closing-soon flooring install (real estate)
Words these callers use
- water damage
- closing tomorrow
- subfloor exposed
- soft spot in floor
- tenant moving in
Foundation Repair Specialist
Foundation and structural repair: pier installs (helical, push, slab), wall stabilization, crack injection, basement waterproofing, sump pump installs, crawlspace encapsulation, settlement repair, and house leveling.
Calls that can't wait
- Active basement flooding right now
- Crack opening rapidly / wall bulging visibly
Worth adding as priority words
- basement flooding
- wall bulging
- crack widening
- foundation moving
- house shifting
- water in basement
Gutter Specialist
Gutter installation, repair, cleaning, and gutter-guard installation: continuous aluminum, steel, copper, and downspouts.
Calls that can't wait
- Active overflow during storm: basement flooding risk
Worth adding as priority words
- gutter falling
- water against foundation
- basement flooding
- overflow flooding house
- ice dam
Insulation Contractor
Residential insulation installation and removal: fiberglass batts, blown-in cellulose, blown-in fiberglass, spray foam (open and closed cell), rigid foam board, and radiant barriers.
Calls to return first
- Rodent-damaged insulation (after pest remediation)
- Water-damaged insulation after roof leak
Words these callers use
- mold in insulation
- water-damaged insulation
- rodent infestation in attic
Mason / Concrete Contractor
Masonry and concrete work: brick, block, stone veneer, retaining walls, chimneys, fireplaces, pavers, driveways, patios, foundations, sidewalks, slabs, and decorative concrete (stamped, stained).
Calls to return first
- Chimney crumbling: bricks falling onto roof or yard
- Retaining wall failing or leaning
- Cracked driveway or sidewalk (trip hazard)
Words these callers use
- wall collapsing
- chimney falling
- bricks falling
- retaining wall failing
- sinkhole
- foundation crack widening
Painter
Interior and exterior painting: walls, ceilings, trim, doors, cabinets, decks, fences, full exterior, pressure washing prep, drywall patch and prep work, wallpaper removal, and stain work.
Calls to return first
- Closing-soon paint job (real estate)
- Water-damage repaint after leak
Priority words on by default
- water damage repair
- closing soon
- rush job
- tomorrow
Siding Contractor
Exterior siding installation, repair, and replacement: vinyl, fiber cement (Hardie), wood, engineered wood, metal, and stone veneer.
Calls that can't wait
- Storm damage: siding ripped off, exposing house wrap
- Tree fell against the house, siding damaged
Worth adding as priority words
- siding ripped off
- storm damage
- tree fell
- wall exposed
- water behind siding
- panel hanging
Stucco Contractor
Stucco installation, repair, and remediation: traditional 3-coat stucco, EIFS (synthetic stucco), one-coat systems, color matching, crack repair, and moisture intrusion remediation.
Calls that can't wait
- Active water intrusion behind stucco (moldy smell, soft wall)
Worth adding as priority words
- wall soft to touch
- water behind stucco
- mold smell
- stucco falling
- large hole in wall
Tile Contractor
Tile installation, repair, and regrouting: bathroom and kitchen tile, shower tile and pans, backsplashes, floors, fireplace surrounds, mosaic and accent work.
Calls that can't wait
- Active leak under shower tile (water damage)
Worth adding as priority words
- leak under shower
- water in floor below
- tiles falling
- shower flooring soft
- mold in shower
Window Installer
Residential window replacement and new construction: vinyl, fiberglass, wood, and aluminum windows.
Calls that can't wait
- Broken window glass: opening exposed to weather
Worth adding as priority words
- broken window
- glass shattered
- opening exposed
- after break-in
- storm damage
- tree through window