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Welcome - One Email a Week, No Fluff

Newsletter · Published 2026-04-18

You just signed up for something most newsletters fail to deliver.

Actual value. Every week. Fifty-two weeks a year.

Here's the contract.

What you get

One email every Friday at noon. 500-900 words. One specific insight about something that saves you money, earns you money, or saves you time in a trade business.

Topics rotate through five buckets:

No listicles. No "5 tips that will change your business." No bait-and-switch to sell you something.

What you don't get

Product pitches in every issue. This isn't a sales funnel. We mention VettedCalls once at the end, because that's the business paying for this - but the email is useless if you don't actually get a return out of reading it.

If the first three issues don't pay for themselves in saved money or earned revenue, hit unsubscribe and we'll stop emailing you.

This week's move (one thing to do today)

Open your last phone bill. Look at the line items.

If you're paying for a separate "business line" on top of your personal cell, you're paying $40-120/mo for something a $5/mo VoIP number does better. Next week's issue breaks down the cheapest 2026 phone stack for a solo tradie.

That one audit takes 5 minutes and saves most tradies $500-1,400/year.

Why you're getting this

Because your phone is the most valuable asset in your business, and almost nobody in the trades treats it that way. You handle more revenue through your phone than any piece of equipment you own. But you spend $0 on understanding how it works and $200+/mo on a F-150 ad package.

This newsletter inverts that priority.

Forward this

If another tradie you know is still losing leads to voicemail, send them VettedCalls. They'll thank you in a month.

See you next Friday.